Keith Chinnock

Cardiff Central &

Monmouthshire, South Wales






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I have put together the most frequently asked questions about my therapy practice. Check out my FAQs.


EMDR is an acronym for 'Eye Movement Desensitisation and Reprocessing'.


EMDR is a powerful psychological treatment method that was developed by an American clinical psychologist, Dr Francine Shapiro, in the 1980s. 

It was initially developed for the treatment of victims of Post Traumatic Stress Disorder (PTSD) where it was discovered to provide dramatic results within a small number of sessions. In the UK it is the treament of choice for trauma recommended by NICE (The National Institute for Clinical Excellence) in the NHS.

As a treatment for PTSD, clients have reported significant reduction in symptoms such as flashbacks, nightmares, and crippling negative thoughts.

Since its original development, EMDR is also increasingly used to help individuals with other issues including:

  • anxieties
  • phobias
  • panic disorders
  • early life events affecting the present

During EMDR treatment the client attends to emotionally disturbing material in brief sequential doses while simultaneously focusing on an external stimulus. EMDR appears to facilitate the accessing of the traumatic memory network and the information is adaptively processed with new associations being made between the disturbing memory and more adaptive memories or information, leading to more complete information processing, alleviation of emotional and physiological distress and development of cognitive insights

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